SGX10+
Brands repositioned across deeptech, hardware, and B2B.
- 50+Brands shaped
- 3Continents worked across
- 1National strategy paper co-drafted
Brand strategy grounded in how the business actually works.
Brand StrategyPositioningGo-to-MarketMarketing & GrowthCategory DesignFounder PositioningNaming & NarrativeTechnology AdvisoryXR & Emerging TechAI StrategyChina HardwareProcurement & SourcingPartnerships & LiaisonCertifications & ComplianceBrand StrategyPositioningGo-to-MarketMarketing & GrowthCategory DesignFounder PositioningNaming & NarrativeTechnology AdvisoryXR & Emerging TechAI StrategyChina HardwareProcurement & SourcingPartnerships & LiaisonCertifications & ComplianceBrand StrategyPositioningGo-to-MarketMarketing & GrowthCategory DesignFounder PositioningNaming & NarrativeTechnology AdvisoryXR & Emerging TechAI StrategyChina HardwareProcurement & SourcingPartnerships & LiaisonCertifications & ComplianceBrand StrategyPositioningGo-to-MarketMarketing & GrowthCategory DesignFounder PositioningNaming & NarrativeTechnology AdvisoryXR & Emerging TechAI StrategyChina HardwareProcurement & SourcingPartnerships & LiaisonCertifications & Compliance
Technology AdvisoryXR & Emerging TechAI StrategyChina HardwareProcurement & SourcingPartnerships & LiaisonCertifications & ComplianceBrand StrategyPositioningGo-to-MarketMarketing & GrowthCategory DesignFounder PositioningNaming & NarrativeTechnology AdvisoryXR & Emerging TechAI StrategyChina HardwareProcurement & SourcingPartnerships & LiaisonCertifications & ComplianceBrand StrategyPositioningGo-to-MarketMarketing & GrowthCategory DesignFounder PositioningNaming & NarrativeTechnology AdvisoryXR & Emerging TechAI StrategyChina HardwareProcurement & SourcingPartnerships & LiaisonCertifications & ComplianceBrand StrategyPositioningGo-to-MarketMarketing & GrowthCategory DesignFounder PositioningNaming & NarrativeTechnology AdvisoryXR & Emerging TechAI StrategyChina HardwareProcurement & SourcingPartnerships & LiaisonCertifications & ComplianceBrand StrategyPositioningGo-to-MarketMarketing & GrowthCategory DesignFounder PositioningNaming & Narrative
About
SGXResult that mattered
170%
“His unique blend of strategic vision, creative execution, and a self-starter attitude sets him apart.”
Ecosystem reach
497k+
Lifetime views across 1CW & XROM — initiatives elevating science & tech founders.
Approach
Expertise
Network
People
01 / 04View case study
AkesoBrand strategy & market strategy
Positioning, category design, go-to-market, and the technical depth to back it — so the story holds up long after the launch.
when it matters most
Strategy fluency
Positioning, architecture, and narrative built on how the business and category actually work.
Technical depth
Shipped XR hardware and ran deeptech marketing — the strategy holds up with engineers in the room.
China access
Procurement, supply chain, and partnership brokerage with on-ground operations.
What people say
“Sanan is great at his understanding of business and GTM strategy. He helped us restructure our brand and product strategy to build a robust GTM strategy for global expansion.”
“His unique blend of strategic vision, creative execution, and a self-starter attitude sets him apart. His work reflects a genuine commitment to building meaningful, human-centered experiences. What I particularly admire is his ability to balance big-picture thinking with the rigor of detail.”
“Sanan has consistently provided seamless and precise advice on VR headsets and other technology components we've sought.”
